Skydive Interlaken: Scaling an Iconic Experience
Skydive Interlaken delivers one of Switzerland’s most iconic experiences: a helicopter skydive with front-row views of the Swiss Alps.
Over the years, it grew far beyond a single “Interlaken jump.” Today the brand offers a portfolio of standout experiences across the region, including drops with views of the Eiger (Grindelwald region) and headline-worthy products like Tandem Swoop and the HALO jump (with oxygen), and later, the acquisition of a second company in Lauterbrunnen.
When Christian Zumbrunn acquired the company, he knew one thing: the digital experience had to match the reality on the ground: premium, safe, and effortless to understand. He reached out to LeHype initially for advertising support, but quickly realized he needed something deeper: a partner to own the growth strategy like an in-house team would.
At the time, there was no dedicated marketing manager on their side. So we stepped in as the outsourced marketing department — with LeHype’s CEO acting as Marketing Director — aligning priorities, launches, seasonality, and long-term expansion.
What started as a one-year redesign request became a 7-year partnership (and counting) — and one of the strongest examples of how a tourism acquisition can become a category-leading digital brand.
Goals and Approach
The Challenge
Christian reached out to LeHype through a recommendation from TrekkSoft’s Sales Director. He was acquiring the company and wanted to kickstart a new era, with a digital presence built for direct bookings and international growth.
Our team identified these pain points:
- An outdated website
- No online booking system
- Limited brand identity
- No in-house marketing manager to own the strategy
- No structured journey guiding users to book
In short: the product was world-class, but the digital experience wasn’t helping the business scale.
Our Approach
We began with an inbound strategy and brand revamp (Kick-Off), then gradually expanded into a full-service maintenance plan. The goal was simple: make Skydive Interlaken easy to trust, easy to dream about, and easy to book — across all kinds of seasonality.
Branding & Positioning
We’ve rebranded the company with a new logo, color palette, iconography, and storytelling tone for the website and social media.
Positioned Skydive Interlaken as a category leader in the Swiss Alps, emphasizing what makes the experience unique (helicopter operations, friendly and trustful team, iconic landscapes, and standout jump formats).
Visibility + Demand (Organic and Paid Search Support)
Instead of relying on advertising alone, we built a system where paid campaigns support demand when people are closer to booking, while content and organic presence grow trust and authority long-term.
- Created search-optimized content addressing key user concerns (e.g. “Is skydiving safe?”, “Do I need experience?”, “What does it feel like?”, “Can I breathe while free-falling?”).
- Launched key decision pages like First Jump and destination-specific content to capture high-intent searches.
- Deployed PPC campaigns across Google Ads and Meta to support both bottom-funnel conversion and top-funnel discovery, seasonally and strategically.
- New Website with Full Booking Capabilities
- Designed and developed a high-performance website with integrated booking (TrekkSoft) and voucher systems (E-Guma).
- Built flexible page structures for new products, seasonal offers, and add-ons.
Expansion Strategy
- Conducted research that validated demand in nearby locations like Lauterbrunnen and Grindelwald.
- Supported multilingual expansion, including French and German.
- Supported product expansion and launch messaging for new experiences (e.g., Tandem Wingsuit, Tandem Swoop, HALO jumps, and more).
- We supported new-language landing pages to unlock additional international markets.
Outsourced Marketing Department
Direct Booking Ecosystem
Expansion, Launches, and Growth
The website grew alongside new destinations, experiences, and multilingual expansion — and we supported launches, market reach, and international demand.
Results & Impact
- Booking revenue grew from CHF 400–600K/year to over CHF 2.5M/year
- Top 5 rankings for strategic keywords
- Ad campaigns delivering 1045% ROAS
- Scalable direct-booking ecosystem across multiple destinations and products
- 7 years of partnership (and counting) built on trust and consistent performance
The company also spanned the pandemic years: demand remained stable, seasonality was adapted, and the team continued operating responsibly within the local community.
Skydive Interlaken’s story is a strong example of what happens when a tourism business acquisition is paired with a long-term digital growth system: with the right plan, your company can turn one-time push into a growth engine that keeps compounding.
Want to see what’s possible when strategy meets sky-high execution?
→ Let’s chat over coffee — tell us your story, challenges and what you want to achieve.
Skydive Interlaken
